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Q.4. (c) Fancy CosmeticsKarachi
Q.4. (c) Fancy Cosmetics
girls
and ladies.
REQUIRED:
Assume
necessary details and draft a suitable unsolicited sales letter and mail it to
the prospective customers.
ANSWER:
Fancy
Cosmetics Pvt. Ltd.
26th
December 2012
Ref:
123/SALES/DEC/2012
Ms.
Maria Salman
Sub:
Introducing Fancy Cosmetics in Karachi
Dear
Young Ladies,
Do
you know the secret behind the beauty of your celebrities? Let us reveal the
secret! They all use fancy cosmetics to preserve the freshness and brightness
of their delicate skins.
Fancy
Cosmetics Pvt Ltd. Is a large manufacturer of the quality cosmetics. We are
introducing our products first time in Karachi
Fancy
products are free from any chemical side effects or skin hazards as they are
manufactured from the extracts of fruit, vegetables, herbs and shrubs. Our
products are water proof and heat resistant. Moreover they make your skin more
glowing and healthy. So you don’t have to take any risk when you apply fancy
make up on your natural beautiful skin.
Fancy
products are ISO 9002 certified and registered & recognized by Pakistan Medical
& Dental Association. Ever since we have introduced Fancy Cosmetics in Pakistan
“Fancy cosmetics are wonderful. They are free from
any side effects on your
skins. I strongly recommend these products to all my
clients and
colleagues specially for the bridal make up”
Come today to any of our Beauty
Display Centres and feel personally the difference. On the auspicious moment of
Christmas, we offer 10% special discount if you order before 15th of
January 2013. So avail this beautiful offer to make yourself more beautiful.
Beautifully yours,
______________
______sd______
______________
Q.5. (d) A
customer has just opened an account with your bank branch. As the manager write
a
Sales Promotion Letter welcoming him/her as a
new customer. Assume all necessary
details.
ANSWER:
PAKISTAN COMMERCIAL BANK
M.A. Jinnah Road Branch
25th December
2012
Ref: 125/SALESPRO/DEC/2012
Mr. Ahmed Jahangir
Saeed Chambers
New Chali
Sub: Welcoming new relationship with us (Acc No. 234-23-12345)
Dear Sir,
Thank
you very much for the trust you reposed in us by opening a Current Account NO.
234-23-12345 with us. We always appreciate your favour and all the transactions
through Pakistan Commercial Bank Ltd.
Pakistan
Commercial Bank is one of the leading banks in Pakistan
We
have introduced many of the banking services for the first time in Pakistan
that we are proud to be the pioneer of the modern banking facilities such as
online transactions, debit and credit card, ATM banking, visa card, house loan
scheme, children educational plans, daughter marriage plans, mobile banking and
many other schemes
In
future we are going to introduce many of
the new facilities of e-Banking in Pakistan Pakistan
Financially yours,
--------------------
-------sd----------
--------------------
Q.6. (c) M/s
McDonald Pakistan Limited has advertised a post of Senior Sales and Marketing
Manager. The candidate should be highly qualified, well
versed with the National and Local
Languages, have good communication skills.
REQUIRED:
Assume
yourself a deserving candidate and write a job letter along with a detailed
resume to P.O. Box
4395
ANSWER:
Ahmed Javed
7, Rahat Mansion
17th December
2012
The Advertiser
P.O.Box No. 4395
C/o daily Dawn
Karach
Subject: Application for the post of “Senior
Sales and Marketing Manager”
Dear Sir,
My MBA (Marketing) degree with
3.8 GPA, five years experience, and ability to lead people justify me to apply
for the position of responsibility as ‘Sales and Marketing Manager’ in response
to your advertisement in the daily Dawn of 10th December 2012.
Throughout my educational
career, I got 1st class. Sales and Marketing is my field of special interest. Therefore,
from B.Com. to MBA, my major subject was Marketing. I have also completed a
certification Course in Marketing from the Institute
of Business Administration , University of Karachi
My work experience in firms
of repute further enhanced and augmented my career in Marketing. I have
supervised a team of more than 50 people at my previous job and have appled
many of the new marketing tips and techniques whae I was working with Fizer Pharma
Company.
I love to meet people and
try new ideas and techniques to convince people therefore I was awarded the
best market person award from Shining star Medical equipments.
It is my ambition,
enthusiasm and restlessness to improve my proficiency by assuming a position of
higher responsibility. I want to work and learn to the maximum.
I am enclosing my recent
resume for your kind consideration. If I am given an opportunity to join your
company, I assure you that I will prove myself to be an asset of your company.
May I have an interview with you to discuss my qualification and experience in
details?
Yours sincerely,
--------------------
-------sd----------
--------------------
Curriculum Vitae
Ahmed
Javed
S/o
Javed-ur-Rehman
7, Rahat
Mansion Clifton Road , Karachi
Ph:______, Cell: _____, Email: ________________
CAREER OBJECTIVE:
To excel my skills in the
field of Sales and Marketing and to achieve a topmost position in the same
fields.
SCENARIO OF SKILLS:
Hardworking, regular,
punctual, full of ideas & enthusiasm, self motivated, flexible in nature,
enjoy challenges and targets, stress less in peak work time, believe in team
work.
PERSONAL PROFILE:
v
Date Of Birth : x
x x x
v
Marital Status : Single
v
Religion : Islam
v
Nationality : Pakistani
ACADEMIC QUALIFICATION:
Ø
MBA in marketing
in 2007 from MA Jinnah University securing
3.8 GPA
Ø
B. Com with
first division in 2005 from the university
of Karachi
Ø
Intermediate Commerce
in 2003 from Karachi Board securing A grade
Ø
Matriculation
with science group in 2001 from Excellence Model school securing A-1 grade
PROFESSIONAL SKILLS:
1)
Diploma in
Information Technology from Aptech
2)
General English
Language Diploma from Anglo Vision English Learning Institute.
3)
Certification in
Business Communication from IBA City Campus Karachi
PROFESSIONAL EXPERIENCE
1) Working as Marketing Manager with Zeal Pharmaceuticals Company for 2 years
2) Worked as Assistant Sales Manager with Steel Pharmaceuticals for 3 years
HOBBIES & INTEREST:
v
Reading
v
Listening to
Music
v
Swimming
v
Cricket
LANGUAGES:
LANGUAGES
|
READ
|
WRITE
|
SPEAK
|
English
|
ü
|
ü
|
ü
|
Urdu
|
ü
|
ü
|
ü
|
Sindhi
|
ü
|
ü
|
ü
|
Punjabi
|
X
|
X
|
ü
|
REFERENCES:
Shall be furnished at the
time of interview
Q.7. (d) M/s
Ahmed & Co. wants to purchase 10000 meter silk fabric from you on credit.
As a
manager of Yasin Silk Ltd. Ask
their financial standing to M/s Star merchants Ltd. Assume
all necessary details. Also Draft
all the three kinds of Reply Letters as a response.
ANSWER:
See the handouts provided in the classes
Q.9. (b) As
a purchase manager of Zoya Samee Paradise Company, Shehbaz Avenue DHA,
recently launched in Pakistan
ANSWER:
Zoya Samee Paradise Company
DHA
24th December
2012
The Sales Manager
Khursheed Autos
Sub: Order for 100 Skyrockets Motorcycles
Dera Sir,
With reference to your quotation
dated 21st December 2012, I would like you to send send us the
following :
S.No. ITEM SPECIFICATION QTY UNIT PRICE TOTAL
_________________________________________________________________________
1 Skyrocket
Model No, 123 25 30000 750000
Motercycles Black colour
2 Skyrocket
Model No, 123 25 30000 750000
Motercycles Red colour
3 Skyrocket
Model No, 456 25 40000 1000000
Motercycles Black colour
4 Skyrocket
Model No, 456 25 40000 1000000
Motercycles Blue colour
_________________________________________________________________________
TOTAL 3500000
Your products must reach to
our show room till 31st December 2012 as we have to display these on
1st January 2013 as the good news of the New Year. The payments
shall be made by cheque after one week of the delivery as discussed earlier.
Truly yours,
__________
___sd_____
__________
.
(d) You have witnessed an advertisement
of Modern Mobile Telephone Apparatus in a daily
newspaper.
Write an inquiry letter to the company asking for detailed information about
it.
Assume necessary details.
ANSWER:
Zee Communications
Saddar
24th December
2012
The Sales Manager
Modern Mobile Telephone Apparatus
DHA
Sub: Inquiry about Modern Mobiles
Dera Sir,
With reference to your
advertisement in the columns of the daily Dawn of 18th December
2012, I would like you to answer the following questions:
1- In what different colours are they available?
2- What are the main distinguishing features of your
mobile phones?
3- Do you have the same services at the time of repair
and replacement
4- What are the prices you offer?
5- What discount do you offer?
6- What special discount do you offer if the order is
large and regular?
7- Do you offer any warranty or guarantee of your
products?
Your prompt reply will highly
be appreciated as I have to decide in a day or two.
Sincerely yours,
____________
_____sd_____
____________
ANSWER:
Q.10. (c) Explain
five of the following terms briefly:
Bull, Stag, Forward Business, Blue Chips, Arrivals,
Bullish Sentiment, Bearish Hella,
Speculator, Dull Tone, Bullion Market,
Script, Market Closed Flat,Setback, Square Deal,
Depression, Difference between Speculation
& Gambling, Boom, Bear Raid, Hedge
ANSWER:
All terms have been discussed in the handouts and the
notes except the following term:
Definition of 'Hedge'
Making an investment to
reduce the risk of adverse price movements in an asset. Normally, a hedge
consists of taking an offsetting position in a related security, such as a
futures contract.
Investors use this strategy when they are unsure of what the market will do. A perfect hedge reduces your risk to nothing (except for the cost of the hedge).
A way of protecting yourself
against the loss of sth, especially money:
e.g.
buying gold as a hedge against inflation
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